London seeks to strengthen ties with other major cities

A campaign to promote what the capital offers to businesses around the world is continuing to gather momentum.

The #LondonisOpen initiative was launched by the city’s Mayor, Sadiq Khan, in the wake of last summer’s EU referendum.

With Theresa May having triggered Article 50 last month, beginning formal negotiations over Britain’s departure from the trading bloc, efforts to promote the city via social media and other platforms have been ramped up still further.

Mr Khan said: “We now need to make sure that people across London, and the globe, hear that #LondonIsOpen.

“I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.”

One of the recent agreements trumpeted by the campaign was a joint business partnership agreed between London and Paris towards the end of March.

A small, dedicated team will be working to “encourage and facilitate the flow of trade and investment” between the two European cities.

A spokesman for London and Partners, City Hall’s promotional department, told the BBC it was hoped similar schemes would be rolled out to other major cities.

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